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note that this is our Diva car insurance review. If you want to compare
quotes, including from Diva car insurance, please use our
'Diva Car Insurance' link above.
Diva ia the women car insurance brand of Swinton Insurance. Swinton
started up in the 1950s and was the first to present TV car insurance
commercials in this country.
Swinton, that later developed the Diva brand to compete with other
women-only brands, was in private ownership until 1991 when they were
acquired by Sun Alliance.
The French insurance group, La Mutuelle du Mans Assurances (MMA) bought
them in 2001. The following year, Swinton bought Colonnade Insurance,
adding 88 to Swinton's 260 branches.
Since then, Swinton / Diva has acquired several other
providers, including 442 Budget Retail branches.
The Diva brand, like other women-only car insurers will be adversely
effected by the ECJ ruling that bans use of gender to calcualte
premiums after 21 December 2012.
On this site, women-only brands have never been able to compete
favourably with other services here and we stopped working with them
directly although they are checked by our price comparison site
The above Diva car insurance review, although believed to be
correct, does not take account of any changes that may have occured
since the review was written.
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